The Berlin-based company SoundCloud claims to be the world’s leading audio platform. On its website, users can provide their own music to download, embed existing pieces in websites and comment on the songs of other musicians. As well as a free account which includes the upload of up to three hours of music, paid services are also available with larger upload volumes, functions to analyze views as well as a share in the SoundCloud revenues which are generated by the music.
To support the further growth, SoundCloud will organize its financial accounting with Oracle Financial Cloud in the future. This application allows the international company to set up detailed reporting across national borders and currency borders. At the same time, this solution is an important tool for controlling further development: The integrated analysis functions clearly show areas in which there is still optimization and growth potential.