SMEs very popular in Germany

Major companies and the top-managers thereof receive bad marks from Germans. Just 7% of the German population have confidence in what major companies do. On the other hand, 90% of Germans strongly believe in the work of small and medium-sized entities (SMEs). This was the finding of a representative survey carried out by forsa.

Due to their serious, highly-qualitative business policies which are often family-made and tailored to the needs of customers, SMEs in Germany have gained much more trust and confidence than major companies. In particular banks, the nuclear industry and utility companies lack the trust by the people. Utility companies receive the worst assessment. 51% of those interviewed consider these to be little trustworthy.

In the course of this forsa survey about 1000 people over the age of 18 were interviewed. The survey was commissioned by the Munich-based Engel & Zimmermann agency for business communication. GERMAN