“Small and medium-sized entities and new markets – start into new spheres of growth” – this is the title of the seventh yearbook on research and practice in small and medium-sized entities (SMEs). The new almanac raises quite a lot of questions with regard to research and daily business of SMEs: Where and what are their new markets and where should these markets be? The new book combines all the relevant new knowledge not only from German speaking countries.
It reveals the opportunities as well as risks facing SMEs as well as guidance on a successful start into new markets. The book´s contents is presented such as to provide basic knowledge to SMEs and their advisers on the one hand, but on the other hand it also contains the latest successful management techniques, experiences and illustrating case studies.
Therefore the yearbook addresses itself primarily to progressive and open-minded entrepreneurs from SMEs, their executives as well as to advisers and representatives of business associations. The book´ publisher, univ.-Prof. Dr. Jörn-Axel Meyer, is the director of the Berlin based German Institute for small and medium-sized entities and one of the leading representatives of the world of research and teaching on SMEs in Europe.
The book (ISBN 3899364791) which costs 65,00 Euros can be ordered online from the Josef Eul publishing house. 